Technical SEO is the foundation of every successful SEO campaign. Before content or links can move your Dubai website up the rankings, the technical foundation must be solid. Here is the complete technical SEO audit checklist Smart Screen Technology uses for every UAE client engagement.
**1. Crawlability and Indexability**
- robots.txt is correctly configured — no accidentally blocked pages
- XML sitemap is submitted to Google Search Console and returns HTTP 200
- No orphan pages (pages with no internal links pointing to them)
- Canonical tags are correctly implemented on all pages
- No duplicate content from www/non-www, HTTP/HTTPS, or trailing slash variations
- 301 redirects are in place for all old URLs that have moved
**2. Core Web Vitals (Google's Ranking Factor)**
- Largest Contentful Paint (LCP) under 2.5 seconds
- Interaction to Next Paint (INP) under 200 milliseconds
- Cumulative Layout Shift (CLS) under 0.1
- Check both mobile and desktop scores in Google PageSpeed Insights
- LCP image is preloaded with `<link rel="preload">`
- No render-blocking JavaScript or CSS in the `<head>`
**3. Mobile Friendliness**
- Passes Google Mobile-Friendly Test
- Viewport meta tag correctly set
- Touch targets are minimum 44x44px
- Text is readable without zoom (minimum 16px body text)
- No horizontal scrolling on mobile
**4. HTTPS and Security**
- SSL certificate is valid and not expiring within 30 days
- All pages load on HTTPS (no mixed content warnings)
- HSTS header is implemented
- HTTP pages redirect to HTTPS with 301
**5. Structured Data (Schema Markup)**
- Organization schema on homepage
- LocalBusiness schema with UAE address and phone number
- Service schema on service pages
- FAQPage schema on pages with FAQ sections
- BreadcrumbList schema on all inner pages
- Article schema on blog posts
- Validated with Google's Rich Results Test
**6. URL Structure**
- URLs are lowercase, hyphenated, and descriptive
- No dynamic parameters (?id=123) on crawlable pages
- URL depth is maximum 3 levels deep for important pages
- Arabic pages use /ar/ subdirectory prefix
**7. Hreflang (for Bilingual UAE Sites)**
- hreflang="ar" and hreflang="en" tags on all bilingual pages
- hreflang="x-default" pointing to the default locale
- Return links — if /en/ points to /ar/, then /ar/ must point back to /en/
**8. Internal Linking**
- Every service page linked from at least 3 other pages
- Blog posts link to relevant service and location pages
- Breadcrumb navigation implemented on all inner pages
- No broken internal links (404s)
**9. Page Speed Optimisation**
- Images compressed and served in WebP format
- Images use lazy loading (except above-the-fold)
- JavaScript is minified and deferred where possible
- CSS is minified
- Server response time (TTFB) under 600ms
**10. Google Search Console Health**
- Zero manual actions
- No security issues reported
- Core Web Vitals report shows majority of URLs in "Good"
- Coverage report shows no "Excluded" URLs that should be indexed
A full technical SEO audit for a UAE website takes 2–3 days to complete properly. Smart Screen Technology provides technical SEO audits with detailed prioritised action plans for Dubai businesses.
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